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ABOUT

Being one of the largest cities in the US, Stance knew they needed to break into Chicago market as part of their national expansion. The only question was how. Opening a new store and signing a long-term lease would be very capital intensive and a big liability. So rather than make such a concrete commitment, Stance used Popshop to secure the perfect short-term space through which they could test the Chicago market and the specific space prior to signing a long-term lease. Be smart, be like Stance.