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ABOUT

Produced by Pop Up Mob, the Everlane truck was custom-built to be a unique mobile shopping experience. Dubbed the Cashmere Tour, Everlane’s goal was to produce a 3 City pop-up tour in a 2-week span. Through Popshop, Everlane was able to book awesome locations in DC, Brooklyn, and Boston where they were able to pop-up and give consumers an experiential shopping opportunity. And, just like their stores, they had lines around the block!