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The Montauk Beach House is a boutique hotel with a very active daytime environment and very busy at night with lots of guests and social gatherings. This deck provides a way into the integrated experience for brands to collaborate with MBH's coveted clientele to form meaningful engagements. The deck pool area allows brands to showcase their products while engaging with customers in an organic manner. Sticking to their #BeachHouseVibes lifestyle, the clientele stems heavily from New York city and there are approx. 130 in house guests per weekend between the ages of 23-41, on average. There are over 400 guests and patrons per day in the social gathering area, near your future pop-up!